Saturday, May 23

Good morning, Ada

Here's what your AI advisors flagged for Kola Pay today.

72

Company health

72/100

+4 this week

Tunde · AI CFODaily brief

MRR grew 11.9% to ₦12.4M, but burn outpaced it at 7.2%. Runway compressed by 1.5 months to 12.1 months. The biggest single driver is rising CAC on Meta (+22%) — I'd cut that spend by 30% this week and reallocate to Google Search where your conversion is 2.3× higher. One bright spot:the Wema Bank pilot closed — potentially worth ₦18M ARR in 90 days.

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Key metrics

Live business pulse

Monthly Recurring Revenue11.9%

₦12.4M

Monthly Burn7.2%

₦7.4M

Runway11.0%

12.1 mo

CAC21.9%

₦184K

LTV : CAC15.8%

3

Pipeline Value17.9%

₦184M

Win Rate21.4%

22.0%

Logo Churn28.1%

4.1%

AI recommendations & alerts

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4 active
Critical·CFO

Runway dropped below 13 months

Burn is up 7% MoM while revenue growth slowed to 12% MoM. At current pace runway compresses to 9 months by Q3.

Watch·CMO

CAC up 22% — channel quality dropping

Meta CAC rose from ₦151K to ₦184K. Lead-to-demo conversion is flat, suggesting top-of-funnel quality issue rather than sales execution.

Watch·HR

Sales role open for 41 days

Senior AE search exceeds your 30-day target. Pipeline coverage is 2.1× — below the 3× you need to hit Q3 plan.

Win·Sales

Wema Bank pilot signed

First Tier-2 bank logo. Worth ₦18M ARR if it converts to production after the 90-day pilot.