KPI engine
Metrics that drive your business
AI-explained, anomaly-detected, period-compared.
Revenue
2Monthly Recurring Revenue11.9%
₦12.4M
Logo Churn28.1%
4.1%
Finance
2Monthly Burn7.2%
₦7.4M
Runway11.0%
12.1 mo
Sales
2Pipeline Value17.9%
₦184M
Win Rate21.4%
22.0%
Marketing
2CAC21.9%
₦184K
LTV : CAC15.8%
3
🧠 AI insight
Two KPIs are moving the wrong way in correlation: CAC is up 22% while Win Rateis down from 28% to 22%. This pattern usually indicates lead quality has degraded — campaigns are attracting buyers who aren't a fit. Consider tightening targeting before increasing top-of-funnel spend.